SAMR (Substitution – Augmentation – Modification – Redefinition) was introduced by Dr Ruben Puentedura in 2006. SAMR is a paradigm for understanding how we can integrate technology into education, though with the proviso that if we want to use technology in a way that is truly transformative we should be aiming to develop tasks and activities that are more towards what it describes as the ‘modification’ and ‘redefinition’ parts of the model.

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